Dizzy Roseblade
• Daily management of over 20 social media accounts
• Expansion of digital influence via social media and content partnerships - drove over 266,000 new organic visitors to HTG Supply website from social media in first year
• Planning, shooting, and editing of photo/video content for company website, social media, and blogs
• Use of Adobe Suite, including Photoshop, Illustrator, Lightroom, Premiere, After Effects, and others
• Analytics - creation and management of tracking information for different media types, outlets, and applications to determine best implementation on all levels
• Design and implementation of event and production schedules to ensure optimal brand presentation
• Creation of standardized templates and best-practices guides with relation to social media, digital media creation, and posting habits
• Creation of affiliate marketing program and monitoring of affiliate activity to ensure quality representation of company
• Copywriting and copyediting of Talking Shop editorials, product information, and social media posts in accordance with SEO guidelines and brand values
• Direct interaction with customers, vendors, and partners in order to foster community centered around brand, plus management of that community
• Planning and reorganization of new HTG Supply website sitemap and product pages
